From the perspective of cognitive processing, considering a large set of options may increase cognitive load, leading individuals to make mistakes.
The more our brains have to search through, the more difficult it also becomes to ignore irrelevant information.
Marketing from online dating sites often suggests that having more choices is most beneficial, because you have more options from which to choose.
With so many choices in dating, particularly with the rise of online sites and apps, what should make dating easier than ever seems to make it impossibly stressful.That feeling of too many choices can be diagnosed, almost perfectly, by psychology's famous "paradox of choice." There's a scientific reason that modern dating can feel so exasperating.We have so many choices that we can't feel satisfied about our choices — or choose at all.They could spend day and night working on their computer if there is nothing interest them more than that.Would you like to be the game-changer for his life?