There is no such thing as a perfect person – so getting realistic about what you are looking for (and what is out there!
) will help open the door to more potential partners.
The keyword I searched for was “sportcoats.” Yes, Lands’ End make sportcoats, but this ad doesn’t offer what I want, so why would I waste time clicking on it? Make the connection between their search query and your ad crystal clear by including the keyword in the headline.
Leveraging user intent is crucial to increasing conversion rates.
Our visual counterparts want to check you out…that is a reality!Here are 21 tips to help you write ad headlines your prospects simply won’t be able to resist clicking.This one might seem like a no-brainer, but I’m consistently amazed by how many ads I see with vague, ambiguous headlines that don’t feature the keyword I searched for – like the one below.They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.Of course, window dressing is one way to get prospective customers’ attention, but online, this task falls to your PPC ads.