Meanwhile, unique visitors to mobile dating apps increased 16% in the same time period. mobile dating apps With these growth trends, mobile apps can outpace dating websites in the online dating market within three years.
Right now, there are already several mobile apps, but all of them are still able to build their own user base.
Average time spent daily by users on mobile dating apps Users of Grindr, for instance, give more than half an hour per day to use the app.
Meanwhile, users of OKCupid, Match and Tinder devote 13 to 15 minutes of their day to find the best date.
Some have a broad membership base of diverse users looking for many different types of relationships.
That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.
To survive, they'll need a novel marketing strategy and a focus on untapped potential , just 21 percent of Internet users agreed with the statement "people who use online dating sites are desperate," an eight point drop from the last poll in 2005.
Analysts expect the acceleration to continue over the next five years.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.